The last two years have seen Hallowood expand rapidly; including recently opening a new store in Coventry. Therefore, the time was right to modernise the website reflecting the need for it to be easily administered and scalable coupled with an intuitive and engaging experience for visitors.
Having initially discussed his requirements with a variety of web developers; Xiaoquiang Huang (MD) outlined his vision for the new website to the Blue Box Team and was comfortable that there was complete understanding of the scope and objectives of the project.
The bespoke ecommerce solutions we had previously put live underlined the professionalism and expertise required. The brief process highlighted concerns about functionality and examples of previously surmounted unique obstacles we had overcome were provided to allay any concerns.
This transparent and collaborative process has ensured a swift and smooth development process.
The website has been designed to complement the physical stores and underline that visitors have the added flexibility to order online or visit their local store to see the product range in the flesh and speak to the knowledgeable staff in the showroom.
We are confident that the website will offer a further reason for customers to choose Hallowood and underline the quality of product and service they are renowned for.