Key Features of the Service
- Increases sales and leads
- Keeps content fresh
- Long term savings
- Quarterly reporting
- Pro-active recommendation
- Highlights underperforming advertising
- Identifies new routes to market
- Low cost, high value service
- Suitable for all websites
Google Analytics is an industry standard tool for tracking visitors and measuring website performance.
Website heat maps provide accurate representations of where visitors are actually clicking. This helps recommendations for usability and user interface improvements.
Ensuring that your website is continually fine-tuned is essential for generating a greater return. Visitor patterns can vary for a number of reasons including:
- Seasonal trends
- New product releases
- Movement of competitors
- Change in marketing focus
Our Conversion Rate Optimisation service helps your website to stay on top of these and ensures that problematic or underperforming areas are identified so that the necessary adjustments can be made.
What is Conversion Rate Optimisation?
Every website has one or more "goals", such as making an online purchase or submitting an enquiry. the percentage of visitors completing a goal is considered a conversion rate. For example if two in every hundred visitors to a website make an enquiry this would give a conversion rate of 2%.
Conversion Rate Optimisation, or CRO, is aimed at improving this conversion rate by making systematic improvements to your website.
How Does the Service Work?
By utilising tools and industry experience we are able to provide recommendations for website improvement through an easy-to-understand quarterly report. The report sets out action points which are then monitored over the preceeding three months.
The recommendations are based on a number of key areas including:
- Visitor Tracking; we ensure Google Analytics is correctly installed on all pages. This package is an industry standard for gathering essential data on how users are navigating your site and locating any barriers to goal completion.
- Page Analysis; we use "heat maps" to provide a graphical display of where visitors are clicking on a page. This can help identify space that could be used in better ways.
- User Analysis; we record in real-time, how visitors navigate your website which can then be played back in video format. This can be invaluable in seeing exactly why users are struggling to find desired information or leaving your site prematurely.
- Industry Best Practice; as new tools, technology and methods are uncovered we can help you integrate these into your website. Emerging practices such as social media and mobile access can be utilised if appropriate alongside solid conversion strategy.
What are the Benefits?
- Increased Sales; Generating more sales or leads through CRO is generally more cost-effective than increasing advertising budget to try and reach greater numbers of people.
- Cost Effective; Small regular changes not only help keep a website looking fresh but also removes the need for expensive wholesale changes if a site has not been updated for a long time.
- Improved Effeciency; Constant site analysis will uncover underperforming advertising allowing your budget to be better used elsewhere.
- Additional Revenue; New routes to market can be discovered by analysing the incoming website traffic and visitor trends.
Want to Know More?
Our CRO service is suitable for all types of business sectors and industries, whether visitor numbers are large all small, websites are eCommerce based or purely informational. The service can also be carried out with websites not developed by Blue Box.
Please contact us if you'd like further information.